UTM Link Builder
Build campaign tracking URLs for Google Analytics
Quick Presets
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, email)
Name of your campaign
Identify paid search keywords (optional)
Differentiate ads or links (optional)
How UTM parameters work
UTM parameters are tags added to your URL that Google Analytics reads to track where your traffic comes from. Use Source for the platform, Medium for the channel type, and Campaign for the campaign name. Values with spaces are auto-formatted to underscores on blur.
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