Profit Margin & Markup Calculator

Price a product, or check the margin on a price you already sell at

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Margin vs. markup

  • Margin = profit / selling price — the share of the price you keep
  • Markup = profit / cost — how much you add on top of cost
  • • A 50% margin is a 100% markup; a 60% margin is a 150% markup
  • • Price from margin: price = cost / (1 − margin)
  • • Margin can never reach 100%; markup has no ceiling
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